First delivery 40% off for new subscribers · take the quiz to start

NZ's great coffee is hiding. Let's discover it.

I've brought together 9 independent roasters so you don't have to hunt them down. Take a 60-second quiz. Let's find your new favourite.

First delivery 40% off for new subscribers

100% NZ Roasted
Nationwide Delivery
Cancel Anytime
Freshly roasted NZ specialty coffee beans

Sound Familiar?

Most people I talk to are dealing with one of these

"Too many options"

You're staring at 40 bags of coffee online and just… closing the tab. I get it. Tell me what you like and I'll narrow it down for you.

Quiz takes 60 seconds

"I keep buying the same thing"

You've got a go-to bag and it's fine. But there's a whole world of NZ coffee you haven't tried yet. I'll introduce you.

9 roasters, 20+ coffees

"Is this actually fresh?"

Supermarket beans sit on shelves for months. Every bag here is roasted to order by the roaster themselves. No warehouse, no stale stock.

Roasted to order, never from stock

How It Works

Simple. Personalized. Delivered.

01

Tell Me Your Taste

Quick quiz matches you with coffees you'll love

7 quick steps 60 seconds Learns from your ratings
02

I Match & They Roast

Matched by me, roasted by NZ's best. Choose variety and each delivery can come from a different roaster.

Freshly roasted Small batch Independent roasters
03

Delivered Fresh

Roasted to order, then shipped straight from the roaster

Flat rate per roaster Nationwide Track & trace
04

Adjust Anytime

Full control over your subscription

Skip deliveries Change frequency Cancel anytime

Don't Take My Word for It

Real reviews from real customers across New Zealand

Mark Fitzpatrick

Verified Purchase
Love this coffee. Best I've had...and I've had a lot. My new staple!
Bullrush

Erik P.

Verified Purchase
Roasted to perfection, fantastic aroma everytime I opened the bag. Look forward to exploring their other offerings.
Wharewaka

Lorrie Sutton

Verified Purchase
Fresh full bodied delicious highly recommend Lorrie
Mahia

Andrea Panther

Verified Purchase
Loved everything
Custom Deluxe Blend

Chris C.

Verified Purchase
As someone who's dairy intollerant, I find that many coffees are quite bitter, and sometimes even sour, without milk. I'm pleased to say that this…
Tango Kilo Mike Coffee

Judy Sutherland

Verified Purchase
I’m really enjoying this one, lovely aroma and sweet, complex flavours. It’s a winner.
Custom Deluxe Blend

Here's what your results look like

Your quiz picks real coffees from real NZ roasters. These cards are examples of the style.

Example
92% match

Bright & fruity

Light roast · Washed

  • Berry
  • Citrus
  • Floral

Matched to someone who likes fruity, lively cups.

Example
88% match

Smooth & chocolatey

Medium roast · Natural

  • Chocolate
  • Caramel
  • Nutty

Matched to someone who wants easy-drinking and sweet.

Example
81% match

Rich & bold

Dark roast · Washed

  • Dark chocolate
  • Spice

Matched to someone who takes it strong with milk.

Get my real matches

Why People Stick Around

It comes down to three things

Discovery

9 NZ roasters, 20+ coffees, one place. You'd never find half of these on your own — that's the point.

"The NZ label I could find that sold multiple brands" — Andrew

Personal

It's just me — Jono. I read every email, pick the roasters myself, and actually care if you like what you get.

"What I'd miss most is the personal interaction" — Rui

Freshness

No warehouse. Every bag is roasted to order by the roaster themselves and shipped direct to you.

"I get a different coffee each time and enjoy the freshness and variety. Do I have a favourite?…I like surprises!" — Terry
Jono, founder of Bean Merchant

Hey, I'm Jono

For years, my fiancée and I brewed supermarket beans on a little Sunbeam machine every morning. Perfectly adequate. Then one day in Christchurch, I wandered into a local café and tried something completely different. That was it, I was hooked.

What followed was pure obsession. We became coffee detectives, hunting down every NZ roaster we could find. But there was no single place that brought them all together.

So I built that place.

– Jono, Wellington

Read the full story →

Quick answers

How much is shipping?

Each roaster ships your coffee direct and sets one flat rate for delivery anywhere in NZ. You see the exact amount before you pay.

How fresh is the coffee?

Roasted to order by the roaster, then shipped straight to you. If your order has not shipped within 3 days, I follow up with the roaster myself.

How long does delivery take?

Once it ships, most orders arrive in 3-5 business days, with tracking. The shipping page has the full detail.

Can I skip, pause or cancel?

Yes. In My Account you can skip a delivery, pause, change the frequency, grind or bag size, or cancel. No lock-in.

What if I do not like my first bag?

Tell me and I will replace it or credit you. The returns page has the full policy.

How does the 40% off work?

New subscribers get 40% off their first subscription delivery. It is applied automatically at checkout, so there is no code to enter.

What happens after the quiz?

You see your matched coffees straight away. I ask for your email first so I can save your results and send them to you.

More questions? See the full FAQ

Giving coffee as a gift?

Gift cards from $10 to $100, so they can pick their own matches.

See gift cards

Not ready for the quiz?

Get a free brew guide for your setup, with doses, timings and grind sizes.

By signing up you agree to get emails from Bean Merchant. Unsubscribe any time.

Ready to Find Your New Favourite?

Start with the quiz or browse at your own pace. Your first subscription delivery is 40% off (new subscribers).

Choose Your Own

Browse and pick from the full range

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100% Satisfaction Guarantee

If your first bag isn't right, tell me and I'll replace it or credit you.